Using real-time customer insights to foster sustainability
Country in which the innovation is available:
Malta
Name of the innovation:
Using real-time customer insights to foster sustainability
Innovator:
Hotjar by Contentsquare
CRT Category:
Client Nudging, Sustainable & Inclusive Markets
What is this innovation about?
Hotjar is a real-time feedback tool, designed to gather valuable customer insights onsite interactions, campaigns, and product features. By analysing user interactions and feedback, tourism SMEs can better understand customer needs and preferences and make informed, data-driven decisions. This helps enhance customer satisfaction, drive growth, and support sustainable practices through proactive, user-centred improvements.
What’s in it for a tourism SME?
Tourism SMEs can make use of insights gathered through Hotjar to create more responsive and sustainable visitor experiences. By understanding customers’ preferences and gathering live feedback, businesses can identify opportunities to nudge customers toward eco-conscious decisions or attract eco-friendly markets. This tool empowers SMEs to make data-backed adjustments, aligning sustainability goals with customer satisfaction.
Consider that:
Using Hotjar may require initial investments in technology and training. However, the benefits include proactive issue resolution, reduced service costs, and tailored improvements that boost customer retention and sustainability. The tool’s high scalability and ease of integration make it ideal for SMEs of varying sizes, supporting growth while aligning with sustainable, customer-cantered practices.
Keywords:
Real-time data, customer insights, live feedback, data-driven decisions.
Innovator’s website:
Other sources and copyrights:
Disclaimer