Using real-time customer insights to foster sustainability

Country in which the innovation is available:

Malta

Name of the innovation:

Using real-time customer insights to foster sustainability

Innovator:

Hotjar by Contentsquare

CRT Category:

Client Nudging; Sustainable & Inclusive Markets

What is this innovation about?

Hotjar is a real-time feedback tool, designed to gather valuable customer insights onsite interactions, campaigns, and product features. By analysing user interactions and feedback, tourism SMEs can better understand customer needs and preferences and make informed, data-driven decisions. This helps enhance customer satisfaction, drive growth, and support sustainable practices through proactive, user-centred improvements.

What’s in it for a tourism SME?

Tourism SMEs can make use of insights gathered through Hotjar to create more responsive and sustainable visitor experiences. By understanding customers’ preferences and gathering live feedback, businesses can identify opportunities to nudge customers toward eco-conscious decisions or attract eco-friendly markets. This tool empowers SMEs to make data-backed adjustments, aligning sustainability goals with customer satisfaction.

Consider that:

Using Hotjar may require initial investments in technology and training. However, the benefits include proactive issue resolution, reduced service costs, and tailored improvements that boost customer retention and sustainability. The tool’s high scalability and ease of integration make it ideal for SMEs of varying sizes, supporting growth while aligning with sustainable, customer-cantered practices.

Keywords:

Real-time data, customer insights, live feedback, data-driven decisions.

Innovator’s website:

https://www.hotjar.com

Other sources and copyrights:

Disclaimer

*This post includes information publicly available online between March and October 2024. Some text is directly quoted from sources (see ‘Innovator’s website’ & ‘Sources and Copyrights’), while other parts are summarized or paraphrased and may not fully reflect the original intent. Online information and data may have changed or been removed since collection. Please always verify the most updated and accurate version of the innovator’s website and/or get in touch with the innovator for more and accurate information.
** This post shares insights on behalf of the Cross-Re-Tour EU-funded project. It is intended as a source of inspiration for tourism businesses interested in green and digital innovation. However, it does not guarantee that the mentioned innovation will be fully or partially eligible under the terms and conditions of the upcoming Call for Proposals within Cross-Re-Tour.