Using nudging and gamification to influence commuting behaviour

Country in which the innovation is available:

The Netherlands

Name of the innovation:

Using nudging and gamification to influence commuting behaviour

Innovator:

Fynch

CRT Category:

Transport, Staff Nudging

What is this innovation about?

Fynch offers a digital platform for the registration and declaration of employees’ commuting expenses. The platform provides real-time insights into CO₂ emissions and travel behaviours. By using staff nudging strategies and gamification techniques, the platform encourages a travel behaviour that reduces carbon emissions. Additionally, employees can be rewarded with ‘Fynch Coins’ that can be spent on a range of sustainable products and incentives.

What’s in it for a tourism SME?

Tourism SMEs can benefit from Fynch by simplifying the management of employee travel expenses and promoting sustainable travel practices. The gamification features enhance employee engagement with eco-friendly initiatives, aligning with industry sustainability goals. Moreover, Fynch reduces costs by automating administrative processes related to travel expense reporting, minimizing manual labour and errors. Encouraging sustainable travel behaviours can also lead to savings on fuel and parking expenses.

Consider that:

The investment required varies based on the chosen package and the size of the organization. Implementing Fynch may require training staff to use the platform effectively. However, the system is designed to be intuitive, minimizing the need for extensive training. No significant changes to organizational structure are necessary.

Keywords:

Sustainable mobility, commuting behaviour, digital platform, gamification.

Innovator’s website:

Home nieuw

Other sources and copyrights:

Disclaimer

*This post includes information publicly available online between March and October 2024. Some text is directly quoted from sources (see ‘Innovator’s website’ & ‘Sources and Copyrights’), while other parts are summarized or paraphrased and may not fully reflect the original intent. Online information and data may have changed or been removed since collection. Please always verify the most updated and accurate version of the innovator’s website and/or get in touch with the innovator for more and accurate information.
** This post shares insights on behalf of the Cross-Re-Tour EU-funded project. It is intended as a source of inspiration for tourism businesses interested in green and digital innovation. However, it does not guarantee that the mentioned innovation will be fully or partially eligible under the terms and conditions of the upcoming Call for Proposals within Cross-Re-Tour.