Using gamified experiences to stimulate sustainable choices
Country in which the innovation is available:
Slovenia
Name of the innovation:
Using gamified experiences to stimulate sustainable choices
Innovator:
Nexto
CRT Category:
Client Nudging; Sustainable & Inclusive Markets
What is this innovation about?
Nexto is an interactive, location-based augmented reality (AR) App designed for tourism destinations. It transforms visitor experiences into gamified adventures, offering self-guided tours enriched with AR elements, interactive narratives, and gamification techniques such as points, rewards, and badges.
What’s in it for a tourism SME?
Nexto provides a cost-effective platform to showcase SMEs’ services and products. The Nexto app minimizes the environmental impact and cost of traditional tourism promotion by reducing the need for printed materials, thereby lowering carbon emissions. Its digital format cuts operational costs for information dissemination. Its data-driven approach provides insights into visitor behaviour and can help SMEs to both adjust their offerings to customer demands and influence customers’ choices toward sustainable and environmentally friendly options.
Consider that:
The app can gamify sustainable behaviours, awarding points or badges for actions like using public transport, choosing local products, or recycling. This gamification helps guests associate positive actions with rewards, reinforcing eco-friendly habits during their visit. By integrating their offerings into the app, businesses can increase visibility, reach sustainability-focused and digitally oriented markets, and engage existing customers through interactive and gamified experiences to influence their behaviours and choices towards sustainability.
Keywords:
Augmented reality, gamification, interactive experiences, data-driven approach, sustainable behaviour.
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