Using a loyalty platform to encourage sustainable choices

Country in which the innovation is available:

Malta

Name of the innovation:

Using a loyalty platform to encourage sustainable choices

Innovator:

Loyale

CRT Category:

Client Nudging, Sustainable & Inclusive Markets

What is this innovation about?

It is a loyalty platform that can be used by tourism SMEs to engage customers through digital and personalized reward programs that promote low-impact activities, such as eco-tours or sustainable transportation options. By awarding points for eco-friendly actions, it reduces waste, promotes local experiences, and encourages sustainable choices.

What’s in it for a tourism SME?

For tourism SMEs, Loyale’s platform provides a valuable tool to foster customer loyalty and sustainable practices. By rewarding eco-friendly choices, SMEs can enhance their brand image and attract eco-conscious tourists. This innovation helps SMEs meet sustainability targets and engage customers in meaningful ways, creating a positive impact on both the environment and customer satisfaction.

Consider that:

Implementing a loyalty platform like Loyale requires initial setup and potential training to maximize its benefits. However, once integrated, it can lead to increased customer engagement and drive sustainable tourism practices. The platform’s low-cost marketing approach and potential for increased customer retention make it ideal for SMEs with limited budgets.

Keywords:

loyalty platform, rewards, sustainable choices, customer engagement.

Innovator’s website:

Home

Other sources and copyrights:

Disclaimer

*This post includes information publicly available online between March and October 2024. Some text is directly quoted from sources (see ‘Innovator’s website’ & ‘Sources and Copyrights’), while other parts are summarized or paraphrased and may not fully reflect the original intent. Online information and data may have changed or been removed since collection. Please always verify the most updated and accurate version of the innovator’s website and/or get in touch with the innovator for more and accurate information.
** This post shares insights on behalf of the Cross-Re-Tour EU-funded project. It is intended as a source of inspiration for tourism businesses interested in green and digital innovation. However, it does not guarantee that the mentioned innovation will be fully or partially eligible under the terms and conditions of the upcoming Call for Proposals within Cross-Re-Tour.