ReCup: an integrated network for reusable cups and bowls
Country in which the innovation is available:
Germany
Name of the innovation:
ReCup: an integrated network for reusable cups and bowls
Innovator:
reCup
CRT Category:
Plastic, Sustainable & Inclusive Markets
What is this innovation about?
ReCup is Germany’s largest network of reusable items for take-away food and beverages, offering an eco-friendly alternative to disposable cups and bowls. Over 20,000 establishments are already participating, providing their customers with reusable ‘ReCups’ and ‘ReBowls’, replacing the disposable versions with a more sustainable option. A user-friendly mobile app enables customers to locate nearby participating enterprises, merging digital innovation with respect for the environment to promote a greener “to-go” culture.
What’s in it for a tourism SME?
This innovation is particularly interesting for tourism SMEs offering take-away food and beverage services because it allows them to significantly reduce waste and associated disposal costs, improving the sustainability of their operations. ReCup proves to be a cost-effective solution from the 12th ReCup or 6th ReBowl used daily, making it a profitable choice compared to disposable alternatives. By joining ReCup, businesses can be located by consumers on the ReCup App, enabling them to reach a community of eco-friendly customers and potentially increase profits.
Consider that:
Implementing ReCup requires minimal investment and allows to effectively combine green and digital innovation. Businesses can borrow the necessary cups and bowls through the ReCup platform, paying a deposit of €1 per cup and €5 per bowl. These reusable items are then provided to customers for the same deposit, which is refunded upon return.
Keywords:
Reusable cups, location-based app, network, cost savings, eco-friendly.
Innovator’s website:
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