Nudging sustainability in staff and customers through serious games

Country in which the innovation is available:

The Netherlands

Name of the innovation:

Nudging sustainability in staff and customers through serious games

Innovator:

Businessgames

CRT Category:

Staff Nudging, Client Nudging, Sustainable & Inclusive Markets

What is this innovation about?

Businessgames develops and facilitates interactive business management and serious games aimed at enhancing organizational performance through experiential learning. Their portfolio includes a range of interactive games tailored for team building, management training, strategy development, and client engagement. These games create realistic, simulated environments where participants can experience the consequences of their decisions in a safe setting. For instance, games can incorporate elements that nudge both staff and customers towards sustainable choices, helping organizations embed sustainability into their operational culture.

What’s in it for a tourism SME?

Business and serious games have proved to be effective in improving teamwork, streamlining internal processes, and aligning staff behaviour towards a certain goal or vision, while enhancing customer service. Participation can help management and staff identify inefficiencies, leading to cost reductions. By focusing on sustainable behaviours, games can effectively nudge customers and clients towards sustainability, ultimately reducing costs and lowering their environmental footprint. SMEs can also use business and serious games to differentiate themselves, strengthen their brand reputation, and create memorable experiences for their customers.

Consider that:

Implementing business and serious games requires an initial investment in time and resources to customize the games to the organization’s needs. Games can be delivered both in-person and online, ensuring flexibility and accessibility. Gamified solutions can also engage customers directly, encouraging them to participate in sustainability initiatives such as recycling programs or energy-saving efforts during their stay. This interactive approach can leave a lasting impression, fostering loyalty and positive word-of-mouth.

Keywords:

Serious games, experiential learning, staff engagement, customer engagement.

Innovator’s website:

Homepage

Other sources and copyrights:

Disclaimer

*This post includes information publicly available online between March and October 2024. Some text is directly quoted from sources (see ‘Innovator’s website’ & ‘Sources and Copyrights’), while other parts are summarized or paraphrased and may not fully reflect the original intent. Online information and data may have changed or been removed since collection. Please always verify the most updated and accurate version of the innovator’s website and/or get in touch with the innovator for more and accurate information.
** This post shares insights on behalf of the Cross-Re-Tour EU-funded project. It is intended as a source of inspiration for tourism businesses interested in green and digital innovation. However, it does not guarantee that the mentioned innovation will be fully or partially eligible under the terms and conditions of the upcoming Call for Proposals within Cross-Re-Tour.