Implementing a ‘Cradle to Cradle’ design concept

Country in which the innovation is available:

Germany

Name of the innovation:

Implementing a ‘Cradle to Cradle’ design concept

Innovator:

Braungart EPEA

CRT Category:

Plastic, Food

What is this innovation about?

Braungart EPEA offers a range of services (e.g. consultancy, workshops, studies, toxicology or emissions testing) to support businesses in finding solutions based on the Cradle to Cradle design concept. The C2C framework promotes the continuous reuse of materials in biological or technical cycles, so that materials can be continuously and fully reused, and never become waste, thereby enhancing natural cycles and reducing harmful environmental impacts.

What’s in it for a tourism SME?

Braungart EPEA  offers tailor-made services, specifically focusing on the needs of businesses and their level of readiness for embracing a change such as a Cradle to Cradle approach. For tourism SMEs, adopting Cradle to Cradle principles offers a pathway to reducing waste and resource consumption, potentially lowering operational costs. This approach can also enhance the business reputation and differentiate its market positioning, while contributing to a regenerative and circular economy.

Consider that:

Thanks to an established network of innovative clients, Braungart EPEA enables collaborations across different industries, so clients can benefit from solutions that have already been developed and tested within the network. Nonetheless, they engage with clients based on a long-term perspective, as it takes time, trust and cooperation to fully embrace a Cradle-to-Cradle approach, which involves a paradigm shift from traditional sustainability efforts.

Keywords:

Cradle to Cradle (C2C), material re-use, tailor-made services

Innovator’s website:

Startseite

Other sources and copyrights:

Disclaimer

*This post includes information publicly available online between March and October 2024. Some text is directly quoted from sources (see ‘Innovator’s website’ & ‘Sources and Copyrights’), while other parts are summarized or paraphrased and may not fully reflect the original intent. Online information and data may have changed or been removed since collection. Please always verify the most updated and accurate version of the innovator’s website and/or get in touch with the innovator for more and accurate information.
** This post shares insights on behalf of the Cross-Re-Tour EU-funded project. It is intended as a source of inspiration for tourism businesses interested in green and digital innovation. However, it does not guarantee that the mentioned innovation will be fully or partially eligible under the terms and conditions of the upcoming Call for Proposals within Cross-Re-Tour.