Certification scheme to promote sustainable business operations
Country in which the innovation is available:
Montenegro
Name of the innovation:
Certification scheme to promote sustainable business operations
Innovator:
Green Destinations
CRT Category:
Water, Energy, Plastic, Staff Nudging, Sustainable & Inclusive Markets
What is this innovation about?
The ‘Good Travel’ seal provides a structured framework to foster sustainable practices, reduce costs, and improve business operations and management, culminating in the achievement of a certificate. It offers three certification levels, allowing businesses to start small and grow their sustainability efforts over time. The pathway to the certificate includes assessment steps and performance scorecards, ensuring transparency and continuous improvement.
What’s in it for a tourism SME?
Obtaining the certification requires SMEs to take substantial steps towards sustainability, adjusting business operations to ensure an efficient and eco-friendly use of resources. This might require improving water usage efficiency, implementing energy-efficient appliances or replacing plastic items with reusable alternatives. By adopting these measures, SMEs can significantly reduce their environmental footprint, lower operational costs over time, and increase their visibility among the growing market of eco-conscious travelers.
Consider that:
Obtaining the certification involves yearly fees of around €300 and potential investments to meet required standards. The programme includes periodic audits every 2-3 years, alternating between onsite and remote assessments. This ensures ongoing compliance and continuous improvements. As a result, the certification enhances customer trust and strengthens a business position in eco-friendly markets.
Keywords:
certification, performance assessment, resource efficiency, eco-friendly practices.
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