Meninček – A Digital Guide to Sustainable Tourism at Kamp Menina

PROJECT ID

Title of project in original language:

Meninček – Digitalni vodnik za trajnostni turizem v Kampu Menina

SME Name:

Kamp Menina, upravljanje kampov in turizem, d.o.o.

Country:

Slovenia

Subsector:

Accommodation

*Thematic Axis and Specific Topic:

  • Axis: Digital transition of tourism SMEs
  • Topic: Digital customer experience

*These are Cross-Re-Tour-specific thematic axes inspired by the Transition Pathway for Tourism. The thematic axis were chosen based on what category best reflects the main contributions of the project.

PROJECT SUMMARY & NEEDS

Project summary

Kamp Menina used a digital, AI-supported approach to help guests understand and practise sustainable behaviour during their stay. The project introduced the Meninček mascot, QR-based guidance, multilingual videos, quizzes and surveys to encourage waste separation, responsible food use, water and energy saving, and care for nature. The solution supports both guest engagement and staff communication in a family-friendly campsite setting.

Exploitation Area(s):

  • Client Nudging
  • Food
  • Plastic

SME needs adressed:

  • Reduce environmental footprint
  • Adapt to changing customer expectation

OUTPUTS & OUTCOMES

Solution implemented

An AI-supported digital guide, QR codes, multilingual educational videos, quizzes and the Meninček mascot were implemented at the campsite. The solution gives guests easy access to sustainability information and nudges them towards waste separation, responsible food use, water and energy saving and nature conservation.

Cross-Domain Innovation element

The SME adapted AI-assisted guest communication, gamification and digital content methods commonly used in digital marketing and customer service to the camping and sustainable tourism context. These tools were used not only to inform guests, but also to influence everyday behaviour in a practical and engaging way.

Key ouputs:

  • AI-supported digital guide/agent
  • 1 digital mascot Meninček
  • 5 multilingual video modules
  • QR-based access points
  • quizzes and surveys
  • promotional activities
  • staff training

Key outcomes (Quantitative)

  • +25% correct waste separation (expected)
  • 15% food waste (expected)
  • 60%+ QR scan rate (expected)
  • 70%+ video completion rate (expected)

Key outcomes (Qualitative)

  • improved digital capacity
  • stronger sustainability positioning
  • increased public/media visibility
  • new long-term communication channel
  • recognition as the “most popular” project at the Cross-Re-Tour Show & Share event in Malta.

Lesson(s) learned:

Sustainability nudging works best when it is simple, visual, multilingual and easy to access at the exact moment guests need information. A friendly mascot, QR codes and short videos can make sustainability messages more understandable and more engaging, especially for families with children.

CONTACTS

Website / Social Media

https://campingmenina.com/sl/