FISHNET (Fostering Innovative Sustainable Heritage through a New Engagement in Tourism)

PROJECT ID

SME Name:

CAP A MAR

Country:

Spain

Subsector:

Tour / travel agency

*Thematic Axis and Specific Topic:

  • Axis: Accessibility, inclusion and community value
  • Topic: Community-based tourism

*These are Cross-Re-Tour-specific thematic axes inspired by the Transition Pathway for Tourism. The thematic axis were chosen based on what category best reflects the main contributions of the project.

PROJECT SUMMARY & NEEDS

Project summary

The SME aimed to raise awareness of sustainable fishing, local seafood products, and maritime heritage while diversifying tourism experiences through accessible digital tools. To achieve this, it developed a multilingual digital graphic adventure, an interactive seafood guide, and immersive 360° virtual reality experiences. As a result, visitors gained easier access to engaging educational content, improving learning, participation, and outreach to new audiences. This matters for green, digital, and resilient tourism because it promotes sustainable consumption, preserves local cultural heritage, reduces access barriers, and creates innovative tourism experiences that support more regenerative and sustainable tourism models.

Exploitation Area(s):

  • Food
  • Client nudging
  • Staff nudging

SME needs adressed:

  • Create / diversify tourism offer
  • Reduce environmental footprint

OUTPUTS & OUTCOMES

Solution implemented

A gamified digital platform, an interactive seafood guide, and immersive 360° VR experiences were developed and integrated into the Cap a Mar website and educational activities. The tools were implemented in three languages and made accessible through web-based and virtual reality formats. The solution was designed to improve visitor engagement, awareness of sustainable fishing and local gastronomy, accessibility to maritime heritage content, and the diversification of tourism experiences through innovative digital resources.

Cross-Domain Innovation element

The project adapted gamification, digital learning, and virtual reality technologies commonly used in the education, cultural heritage, and entertainment sectors to create innovative tourism experiences. An online graphic adventure, interactive guides, and 360° immersive VR content were applied to raise awareness of sustainable fishing, local gastronomy, and maritime heritage, making specialized knowledge more accessible and engaging for visitors.

Key ouputs:

  • A multilingual digital graphic adventure (online game).
  • An interactive seafood and gastronomy guide.
  • A 360° immersive virtual reality experience were developed and tested.
  • An upgrade on the Cap a Mar website and hosting infrastructure.
  • Produced educational and promotional content in three languages.
  • Delivered pilot activities involving visitors, students, tourism professionals, and the general public

Key outcomes (Quantitative)

  • 35 participants tested the digital graphic adventure.
  • 85 people used the interactive guide.
  • 48 participants experienced the immersive 360° activity.
  • 112 direct beneficiaries engaged in the pilot activities.
  • Average satisfaction rating of 4.63/5, 87.2% willing to recommend the experience
  • An estimated 18.9 tCO₂ reduction associated with content digitalisation.

Key outcomes (Qualitative)

  • Increased visitor engagement and awareness of sustainable fishing, local gastronomy, and maritime heritage through interactive and immersive experiences.
  • Improved accessibility to specialized knowledge.
  • Reached new audiences including students and tourists.
  • Enhanced the attractiveness of the tourism offer.
  • Promoted more responsible consumption habits and greater appreciation of local cultural and natural resources.

Lesson learned & Best practices:

Digital tools such as gamified experiences, interactive guides, and immersive VR content can successfully transform local heritage and sustainability topics into engaging tourism products. A key success factor was combining expert knowledge, local stakeholder participation, and accessible multilingual content. Tourism SMEs should prioritize user-friendly digital formats, involve local communities in content creation, and ensure technological solutions are scalable and easily integrated into existing tourism and educational activities.

CONTACTS

Website / Social Media

https://www.capamarbcn.com/